Today, Every mobile manufacturer has its own operating system for phones, This makes it difficult for handset components makers, application developers, and the handset makers themselves to develop new products and services quickly because they have to design functionality for each software iteration.

Google Android is a portable Mobile OS which can solve this compatability problem, However such Mobile OS already exists, for example Windows Mobile.

14.3m Windows Mobile phones sold in the past six months alone, so Google Android would have fierce competition over Windows Mobile.